If you're in real estate, Internet marketing can be one of the greatest tools for your business. Even though much of your business is conducted in the offline world, face-to-face, the Internet can help generate leads and compliment your offline marketing efforts quite well. Here are some tips to help you get started.
Local search engine optimization, or SEO, can help you pinpoint customers in your local area, and weed out the competition on a national level. Unless you serve a nationwide audience, there's no need to try to rank on national terms. Get your business listed with Google Places, Yahoo Places, and Bing Local, to start the process. Look for locale specific keywords to target. Build your website and write your content around these terms.
Don't forget social media. Get involved where your customers are actively communicating with one another. With so many social networks out there, it can be hard to determine where you should focus your efforts. Popular networks are Facebook and Twitter. You can use LinkedIn to connect with fellow realtors--and you may want to consider using Pinterest, the visual social network, to post your listings.
Pay per click, or PPC advertising campaigns can help you increase your visibility in the search engines. You can set a budget on a daily basis, and you won't pay for the ads unless someone clicks on them. This is a good way to get started until you start ranking naturally in the search engines.
Press releases help spread news, and fast. If you've recently accomplished something big in the real estate world, let people know! Whether it's landing a big listing, selling a big property, or selling your millionth dollar in properties--use a press release to get your name and website out there!
Internet marketing for relators can be difficult, but it doesn't have to be. It won't be an overnight success, but with consistent effort, it can help grow your real estate business.