Internet Marketing in Real Estate

Is the future of real estate tied to the Internet? Is the Web changing the way real estate professionals will be doing business in the years ahead? How can real estate professionals catch up with these trends?

This new book from Prentice Hall will help show the way. Step by step, the chapters take real estate professionals through the process of creating a useful presence on the Internet that will serve their clients and future clients. It demonstrates how to ensure that their sites are "findable" by that audience they wish to reach—buyers and sellers of homes and other properties. It walks readers through the key characteristics of effective e-mail and provides sample messages.

Internet Marketing in Real Estate helps readers find their way through the sometimes scary process of learning to use the Internet for real estate marketing. 

See the Table of Contents of this book.

Read About the Authors of this book. 

Read a Review of the book by Bob Hunt, Director, California Association of Realtors® and President, Southern California Multiple Listing Service.

Read excerpts from the book's Preface posted on RealEstate ABC  

See what Prentice Hall says about this book.

Order the book from  Amazon.com  ($19.33) .

Are you teaching a course on Internet marketing? Read about the features and benefits of this book.