Internet Marketing in Real Estate

Do you teach an Internet marketing course or seminar? 
This text covers the topics you want, in language and using examples that your course participants will understand.

Based on experience teaching real estate professionals.
As Director of Technology for the Orange County Association of Realtors® in Laguna Hills, California, (1996-1999) Dr. Barbara Cox taught Internet marketing courses to hundreds of real estate professionals in classroom, seminar, and technology center environments. This course was built on that experience.

Based on real-world real estate marketing principles and practice.
The authors are well-versed in marketing and, specifically, real estate marketing. Internet marketing is not treated as though it is disconnected from proven marketing strategies and principles of real estate.

Internet marketing concepts and strategies tied to an easy-to-grasp model.
This text uses a "centralized model" of Internet marketing that makes understanding how the many aspects of Internet marketing work together.

Plain-language definitions for Internet terminology.
Each "Part Opener" includes a section called "Learning the Language." Learners "preview" terminology prior to hearing/reading about the concepts in more detail. They can also use the terminology lists to review the material and to check their own understanding. These sections help learners overcome fears of learning about technology and the Internet.

"Learning the Language" sections can be used to preview or review material with the learners. Quick reference guide. Material for additional quizzes or other learner performance assessments.

Logical, progressive order of presentation of concepts. 
Read through the Table of Contents. You'll see that this text begins with material that is familiar—positioning. Early in the first part, this text helps learners decide what they want to accomplish—goals for their Web marketing. Learning about Web content, organization, and appearance—how real estate Web sites should work—is tied to learners' marketing goals.

Carefully organized chapters develop the concepts related to the visibility and marketing of a Web site, including search engines, directories, banner and other online advertising, etc.

This text answers the critical questions about Internet marketing: "What is it? How does it work? What do I do first/next?"

Written in plain language; no techno-speak required.
Learning about the Internet can be intimidating to the uninitiated. This text helps learners overcome any reluctance or hesitation about jumping into Cyberspace. 

Students do not have to learn the specifics of technologies. Emphasis is on how to make those technologies work for them, i.e., how to use them to serve their clients.

Emphasis on careful planning.
These chapters provide the details on how to lay plans for optimum Internet Marketing results.

Learners see how Internet marketing planning is similar to other marketing planning and how their current marketing activities can enhance their Internet marketing.

Provides specific examples and many Internet addresses for additional examples and information.
The text enhances learning by using clear examples throughout. Tools are provided for extending learning beyond the course.

The references in each chapter to Web sites with related or more in-depth information provide links to additional information and examples for instructors to use to personalize or customize the course.

End of chapter review sections.
Practical review questions help students (a) focus on the key concepts of the chapter; (b) assess their understanding of the chapter material; (c) use their own ideas and creativity in the application of what they learn. Reviews are related to real-world Web marketing.

Practical tools for planning Web marketing. 
The text provides checklists and other tools for planning actual Web marketing. The connection between coursework and real-world marketing is clear and immediate.

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